What are Google Beacons?
These days, getting information across to clients or prospective customers can seem tricky and frustrating. With increased competition coming in from every angle, getting an edge up on competitors can be quite the feat. But, thankfully, properly using new types of marketing technology to your advantage can push your business to new heights.
Location-related marketing is such an important, advantageous tool when implemented correctly. And, even better, current Adwords users can now start using beacons, a geofencing tool, for free.
What are beacons?
Imagine visiting a city that you have never been to before. You are there on business and pressed for time, but want to be able to enjoy a new atmosphere. As you’re walking to your first meeting, you receive an alert on your smartphone: 15% off your meal at a local restaurant right next to the hotel you’re meeting in. Now you have an idea for a place to eat, don’t have to spend your limited time researching, AND have a discount.
Beacons take your geographic location and show you deals, promotions, businesses, etc. around you via bluetooth. They are used to increase user experience, whether that means attracting a new customer or providing additional information to a regular.
With Google beacon technology, you can specify and personalize the details of user experiences. You can target specific customers or have general information provided to everyone in the area.
Advantages of Beacons
Using a Google beacon can help you get an edge on competition; catching prospective customers’ attention while they’re near your place of business, you are more likely to solidify a solid lead. There are many advantages to using beacons, but here are some of the major pro’s:
Find new clients
Trying to compete with the complete overload of information consumers receive on a constant basis can be frustrating, time-consuming, and costly. It can be insanely hard to attract prospects’ attention just by placing an ad. Sometimes there is so much noise that advertisements may just go completely unnoticed.
Creating specific, tailored ads that appear with relation to geographic location, past experiences and interests will generally attract more qualified, interested leads. Beacons can be an extremely helpful way to rise above the crowded, noisy realm of advertising. Providing individual, relevant information in the right place at the right time will make all the difference.
Create unique experiences for returning customers
While extremely beneficial for attracting new clients, beacons can also be helpful for providing tailored information for returning customers. Providing coupons for frequently purchased items, information about specific interests, or even welcoming a returning client back are all ways to enhance user experience and create real connections with customers that will make them want to come back.
Provide contextual, relevant information
Instead of just throwing information or advertisements out for everyone to see, beacons can be an effective way to reach a specific target market. If there is relevant information for a handful of people, using a beacon to communicate will be more powerful than throwing an ad somewhere and hoping the right people see it. This will end up saving time and money for your business.
Google is now providing beacons for free
If you are an Adwords customer, (if you’re not, you should be!) then there is a way to receive a beacon for free and start attracting customers based on geographic location. Contact one of our experts today to get started!
Can be related to specific app, or just through Android or iOS software
There are so many possibilities when it comes to using beacons. If your company has an app, you can easily integrate it with a beacon. This will allow you to use other information in addition to geographic location. This is so powerful! Utilizing the right information from clients can create meaningful connections that will help you understand your customers better.
If you don’t have an app, beacons are still extremely capable tools. They can connect with smartphone platforms to send push notifications when individuals are within the proximity of your business. This can be such a powerful way to communicate important, concise data to possible leads.
This new, groundbreaking technology may be the difference between your businesses receiving a few conversions from ads and receiving a steady, constant flow of interest.